A celebration of the human spirit, kindness, and mental wellness through community engagement and shared experiences.
Visual identity, brand design for a local activity about mental health during Francophonie Week
The Challenge
Our primary hurdle was creating a visual identity that accurately reflected the serious nature of mental health, avoiding overly cheerful or celebratory imagery. We needed to convey concern and compassion without resorting to despair.
The Solution
To establish a minimalist visual system centered on healing, growth, and community support, we developed a series of illustrations based on the synergistic forms of a flower and a brain. This core imagery serves as the foundation for the entire identity, simplifying our message to communicate our mission with clarity and compassion.
A blooming brain, represents the innate potential for healing and resilience
❊
A blooming brain, represents the innate potential for healing and resilience ❊
