Brand Identity and Packaging design for a B2B Bakery
Context
Flavours is a B2B bakery supplying desserts to cafés, restaurants, and food businesses.
The goal was to create a brand identity that feels professional, timeless, and quietly distinctive, capable of supporting multiple clients, packaging formats, and future growth.
Rather than designing finished packaging, the focus was on building strong visual foundations
Challenge
The identity needed to balance simplicity and creativity without becoming decorative or trend-driven.
Flavours needed to…
Communicates quality and consistency
Works across plain packaging with minimal visual intervention
Allows the product to remain the protagonist
Feels classic, not generic
The challenge was not to stand out loudly, but to stand confidently and reliably
